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A picture says more than a thousand words - a film tells a story

BMW Group

Globally operating, Munich-based German automobile and motorcycle manufacturer

Film production for BMW

Feynsinn’s Media Work was asked to visualise and communicate the technology and functions of the hybrid and electric motors of the new vehicle series for the product launch of the BMWi models. Working in close cooperation with the technical development department and as a long-standing partner to the automotive industry, Feynsinn has a strong technical background, and this enables us to grasp and clearly convey technical processes like those in the BMWi vehicles.

A PICTURE SAYS MORE THAN A THOUSAND WORDS. A FILM TELLS A WHOLE STORY.

The films cover the modular structure of the vehicles and their innovative hybrid and electric technology. The animation was based on CAD data, from which a virtual vehicle was built and then embedded in an abstract urban environment. The project results comprise six full CGI animation films on the BMWi3 and BMWi8, which were used for marketing purposes.

MOMENT OF SUCCESS