Modern visualisation technologies such as CGI, virtual reality (VR) and augmented reality (AR) provide new types of brand and product experiences. The modern visualisation technologies enable products or processes that need to be explained to be clearly illustrated. With the help of virtual reality and augmented reality, complex, previously non-existent or very large products – production plants for instance – are presented in a way that is both emotional and impressive. Stories can be told and worlds visualised – seemingly without any limits on space. VR and AR technologies therefore tend to be used more at locations where physical space is restricted, for instance at trade shows or in showrooms.
This means that VR and AR technologies are also interesting for Sales and Marketing because they impart an emotional element to the new quality of the product/brand experience, which appeals to the customers. Products, services, production processes or research findings are explained “immersively” – the realistic experience produces better learning effects. At Feynsinn, we enable our marketing customers to showcase their products to the best possible advantage. Using CGI visualisation, the products are displayed in such a way as to appeal to customers, complicated technical processes are clearly explained, and unique selling points highlighted. Our optimised processes and tools help to effectively prepare our customers’ data for whichever medium is required: virtual reality or augmented reality, interactive applications, marketing images and film productions. Our specialists and artist breath virtual life into this data, turning it into a genuine experience.