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Configurators – 3D visualisation for a better experience

Photorealistic representation of products. Variant diversity. Emotional and impressive.

Individualisation has become a megatrend. People are looking for their own style, and prefer products that are tailored to their needs. In particular, they want to put together high-investment products according to their own wishes, using representations that are as realistic as possible. Companies spotted this trend a long time ago, and are using state-of-the-art visualisation applications to address it.

Virtual reality applications can be used, for instance, to visualise vehicles in life-like size and in every possible variation in the sales showroom. Customers can put together their ideal product in the online configurator and experience it virtually in the comfort of their own homes. The modern visualisation applications turn the previously unexciting buying process into a real experience. Product configurators must meet high standards when it comes to the visual quality of the product presentation. Impressions of material und workmanship must reflect reality, and the light and shadow conditions must look natural. What is more, configurators must also be capable of producing extensive images of diverse product variants. It must be possible for the products to be examined from numerous perspectives in a variety of environments (interior/exterior shots, city or countryside, etc.), and for important functions to be depicted. Behind the differentiated set up and filling of the product representations and their many variants lies a complex program. The smooth performance of the configurator must be guaranteed, because only the perfect representation of the product variants and their visual impression will arouse emotions and create a bond between customers and products.

At Feynsinn, we help companies to set up and design image-based, real time configurators by creating CGI customer experiences (CGI = computer-generated imagery), embedding them in the configurator, and in this way allowing the variant diversity to be represented perfectly, from the digitally generated image to immersive VR simulation. We attractively showcase our customers’ products, to this end using the visualisation tools available on the market and specially designed applications for greater emotion, experience and efficiency.

Our services at a glance

    • Conversion, transfer and preparation of CAD data into a format suitable for visual representation in the configurator
    • 3D visualisations, high-end renderings, 3D animations
    • Development of individual software solutions, to enable CA data (CATIA and/or NX) to be transferred to VR applications
    • Setup of VR scenes

Advantages

  • Optimisation of sales processes
  • Sale of products before they even exist
  • Sale of products with high equipment levels *
  • Sales analysis (configurators help to establish what equipment customers require)

*Analyses show that, with virtual product configuration using VR applications, customers select higher equipment levels than they do using normal purchasing procedures (standard catalogue)

Tools

  • 3DExcite
  • Adobe Suite
  • Autodesk VRED
  • DeltaGen
  • ESI IC.IDO
  • Maya
  • Nuke
  • Unity3D
  • Unreal

Individualisation has become a megatrend. People are looking for their own style, and prefer products that are tailored to their needs. In particular, they want to put together high-investment products according to their own wishes, using representations that are as realistic as possible. Companies spotted this trend a long time ago, and are using state-of-the-art visualisation applications to address it.

Virtual reality applications can be used, for instance, to visualise vehicles in life-like size and in every possible variation in the sales showroom. Customers can put together their ideal product in the online configurator and experience it virtually in the comfort of their own homes. The modern visualisation applications turn the previously unexciting buying process into a real experience. Product configurators must meet high standards when it comes to the visual quality of the product presentation. Impressions of material und workmanship must reflect reality, and the light and shadow conditions must look natural. What is more, configurators must also be capable of producing extensive images of diverse product variants. It must be possible for the products to be examined from numerous perspectives in a variety of environments (interior/exterior shots, city or countryside, etc.), and for important functions to be depicted. Behind the differentiated set up and filling of the product representations and their many variants lies a complex program. The smooth performance of the configurator must be guaranteed, because only the perfect representation of the product variants and their visual impression will arouse emotions and create a bond between customers and products.

At Feynsinn, we help companies to set up and design image-based, real time configurators by creating CGI customer experiences (CGI = computer-generated imagery), embedding them in the configurator, and in this way allowing the variant diversity to be represented perfectly, from the digitally generated image to immersive VR simulation. We attractively showcase our customers’ products, to this end using the visualisation tools available on the market and specially designed applications for greater emotion, experience and efficiency.

Our services at a glance

    • Conversion, transfer and preparation of CAD data into a format suitable for visual representation in the configurator
    • 3D visualisations, high-end renderings, 3D animations
    • Development of individual software solutions, to enable CA data (CATIA and/or NX) to be transferred to VR applications
    • Setup of VR scenes